Learning from my 1-week Instagrammer experiment
TL;DR
I just started using Instagram (IG) a week ago, with the objective of answering my earlier post “Why’s IG so popular among younger generations?” This article is to document what I’ve done & learned so far. Might be helpful to old schoolers like me who haven’t used IG till 2020, but probably not for pro instagrammers. I’m specifically interested in the growth potential of talents and how we can accelerate these growth with science & engineering.
Longer Motivation
Inspired by a PhD coworker at Outliers Fund, who’s on her way to becoming a knowledge-driven influencer, I started to pay more attention to this economy. After visiting some MCNs & KOLs last year, we decided to launch an Influencer Accelerator in Shanghai, but it’s postponed due to COVID-19. So I’m thinking to explore the kings and queens of content marketing myself during this WFH period.
Disclaimer
My full-time job is a VC investor & scientist at Outliers Fund. I’m not expert in contents nor creators. But if you are, feel free to connect and share your feedback below or directly to p@outliers.fund
What I’ve done so far?
I was told that Instagram is all about “storytelling with images, videos and hashtags only.” Definitely difficult for someone like me who used to write super long texts on Facebook/WeChat, but here are my practices.
I share posts to Instagram & Facebook Stories and WeChat (with IG url), trying to organically direct connections from other media to this new IG. In addition, I document these 24hr-lasting Stories into Highlights as below.
I found IG a “search engine running on hashtags” so I changed my bio into many hashtags including 1) what I’m doing 2) what people can chat with me about 3) cities I‘m associated with 4) affiliations (which I think school-based networks are stronger than others). I also switched my…
